What Do Consumers Know About the Relationship Between Soft Drinks and Their Health?

Abstract

The effects of soft drink consumption are a matter of public interest. Through their research, scientists are trying to establish a link between the consumption of these drinks and the health of consumers. The unprecedented rise in obesity among the population, especially children and adolescents, diabetes, cardiovascular disease and other conditions, has raised concerns and sparked suspicion that widely marketed soft drinks are harmful. This paper aims to identify the opinions and attitudes of consumers in Romania about the quality of soft drinks in relation to their health. The authors conducted quantitative marketing research - the data has been collected based on a questionnaire in electronic format and applied platforms present in the online environment. The research results show that although there are a large number of people who consume soft drinks, few know anything about the ingredients of these drinks and the influence they can have on their health.

Keywords

• soft drinks
• synthetic sweeteners
• acidity regulators
• consummer health
• marketing research