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Journal Title: International Studies: Interdisciplinary Political and Cultural Journal

ISSN: 2300-8695 (Online)

Publisher: Sciendo

Society/Institution: The University of Lodz

LCC Subject Category: Political science: Political science (General)

Country of publisher: Poland

Language of fulltext: English

Full-text formats available: PDF



Kobierecki Michał Marcin (Faculty of International and Political Studies, Department of Theory of Politics and Political Thought, ul. Składowa 43, 90-127 Łódź, Poland)


Double blind peer review

Editorial Board

Instructions for authors

Time From Submission to Publication: 28 weeks


Abstract | Full Text

Norway is perceived as a country with a clear international identity. The aim of the article is to investigate the sports diplomacy of Norway and to examine its influence on the international brand of this country. The author will define the term “sports diplomacy” and attempt to outline the strategy of Norway’s public diplomacy; an analysis of the methods used in Norwegian sports diplomacy will follow. The main hypothesis of this paper is that sports diplomacy only plays a subsidiary role in Norwegian nation branding.