Russkij nacionalʹnyc stilʹ i ègo realizaciâ v tekstah sovremennyh smi

Abstract

National style is the ideał style of a nation, contrasting greatly with the style ofmass culture. The ąuality press in modem Russian mass media features texts written in national style, while the yellow press is written in global supranational style. Research on the ąuality press demonstrates that national style has been becoming morę difficult, constituting a growing trend.

Keywords

• national style
• pop style
• mass media
• mass culture