The Communications of Corporate Social Responsability

Abstract

This paper present the role and interaction between communication and Corporate Social Responsibility, strengtheningin the same time that communication it is a key factor to begin and keep a proper Sustainable Development strategy. The importance of communication is essential, taking in consideration the awareness in the interior and in the exterior of organization strategy, ethical, ecological and socio-economical objectives, since information regarding the impact of the company’s activities, products and services as well as regarding the impacts of changes that can supervene in time, can only be provided in this way. Since there are many ways to communicate regarding the actions of CSR, it is important to know what kind of messages and ideas can resonate with a certain audience, considering the stage in which the ISO 26000 standard’s development stands.

Keywords

• Corporate Social Responsability
• communication
• ISO 26000
• social marketing
• negociation
• education