ANALYSING USE AND INVOLVEMENT OF BUSINESS INTELLIGENCE IN ALBANIAN COMPANIES AND ITS IMPACT ON DECISION MAKING PROCESS

Abstract

Knowing that nowadays information is one of the strongest weapons a company can have, it has a relevant role in the decision-making part of the company. Building the right structures and using the right tools for these structures is essential for a certain company or business to be a leader in the field where it operates. Building IT infrastructure in business is a must for businesses today, one of the most innovative areas today is undoubtedly Business Intelligence. BI has restructured the company's decision-making processes, becoming the main pillar on which decision-making is based. This paper sheds light on the main concepts related to BI, also it focuses on the main techniques of Business Intelligence, BI techniques, and analysis of the current situation of use and involvement of BI in Albanian companies.

Keywords

• business intelligence
• decision-making
• olap
• data warehouse
• etl