The rise of nativism in populist political communication: A case study of the Facebook communication strategy of Freedom and Direct Democracy during the 2021 Czech parliamentary elections

Charvátová Denisa; Niklesová Eva

doi:10.2478/pce-2024-0010

Politics in Central Europe (Jun 2024)

The rise of nativism in populist political communication: A case study of the Facebook communication strategy of Freedom and Direct Democracy during the 2021 Czech parliamentary elections

Charvátová Denisa,
Niklesová Eva

Affiliations

Charvátová Denisa: Eva Niklesová is an assistant professor at the Department of Media Studies, Met‑ ropolitan University Prague, Czech Republic. Her main research fields are media lan‑ guage, communication culture, mediated political communication, media education and relations between literary science and media communication theory. Among her recent publications are Dialogues of desperate people: poetics and structures (Dialogi‑ cal texts about the meaning of human existence in the oldest worldwide literature and the literature of the Central European area) and Populism as a Communication Strategy: A Case Study of the Freedom and Direct Democracy and Tomio Okamura.
Niklesová Eva: Denisa Charvátová is an Assistant Professor at the Department of Philosophy and Humanities of the University of Jan Evangelista Purkyně in Ústí nad Labem, Czechia. Her research focuses on populism, political communication, disinforma‑ tion and social media, especially on populist political communication, e.g. on how populist political subjects communicate in the Czech Republic (their communication strategy). In this field she has published several studies in recent years.

DOI: https://doi.org/10.2478/pce-2024-0010
Journal volume & issue: Vol. 20, no. 2
pp. 237 – 252

Abstract

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The 2021 elections to the Chamber of Deputies of the Parliament of the Czech Republic brought a shift in populist political communication. While previous research has shown that the emphasis is on accentuating the theme of migration, the 2020 Senate elections have indicated that attention is shifting to patriotic themes. This was confirmed by the 2021 elections to the Chamber of Deputies, when nativism became a key element of populist political communication in the Czech Republic. The research included data from the hot phase of the campaign and two election days (8 and 10 October 2021) and focused on the populist political communication of the Freedom and Direct Democracy movement on Facebook.

Published in Politics in Central Europe

ISSN: 1801-3422 (Print); 2787-9038 (Online)
Publisher: Sciendo
Country of publisher: Poland
LCC subjects: Political science
Website: https://sciendo.com/journal/PCE

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