“We are only to Appear to be Fighting Corruption…We can’t even Bite”: online memetic anti-corruption discourse in the Ghanaian media

Abstract

The goal of this study is to explore how memes are used as tools to expose and shame corruption in Ghana. The Ghanaian media has used memes to criticize unhealthy governmental and social practices and advocated for alternative approaches to addressing these issues. Thus, we explore the qualities memes possess in contributing to the anti-corruption discourse in Ghana.

Keywords

• anti-corruption
• ghanaian media
• memes
• metaphor
• visual rhetoric