Учёт. Анализ. Аудит (Jan 2019)
Identification and Valuation of Economic Activities Reserves as a Priorityin Strategic Analysis
Abstract
This article substantiates the role of strategic analysis in ensuring long-term sustainability of a business entity. It singles out the assessment of resource potential which aligns the characteristic features of an enterprise with such indicators as level of demand and competition at the market, availability of suppliers, customers, financial and other intermediaries as a the key object of study in strategic analysis. The authors show that the effective use of the resource potential of an entity depends on the level of mobilization of all reserves available. The article analyses the approaches to the study of reserves described in papers published by G. A. Prudenskiy, S. K. Tatur, S. B. Barngolc, M. I. Bakanov, V. I. Ganshtak, L. E. Syrkin-Shklovskiy, M. V. Melnik, I. Ya. Kasicskiy and others. The authors clarify the definition of economic activities reserves and consider them to be additional provisions necessary to ensure continuing operation and (or) more efficient use of resources with extra return. The paper examines in detail the options for classification of reserves, particular principles of their search, the information base for identification and valuation of reserves as well as methods to calculate them. Comparative characteristics of the major methods of reserves valuation: method of direct evaluation, method of comparison, deterministic factor analysis, correlation and regression analysis, value analysis, mathematical programming are provided. The authors prove that the above methods are mainly appropriate for calculation of production reserves. However, marketing reserves in modern conditions also call for careful consideration and thorough study because the share of expenses to promote products is growing and the competitiveness of these expenses in general expenses should be ensured. One more reason for this is targeted changes in a product program which result in changes not only in size and structure of the resource potential but also in legal form and structure of a business entity.
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