Direct marketing in non-wood forest products in Turkey

Abstract

Over the last decade, direct marketing practices have been widely used in the marketing of agricultural products in the world. The non-wood forest products (NWFP) have been affected by this development and direct marketing efforts of these products have made significant progress in the world. Direct marketing of NWFP in the world is organized with civil organizations, producers and consumers. On the other hand, it has been determined that no significant improvement has been achieved in NWFP, although partial improvement was observed in the direct marketing initiatives for agricultural products in Turkey. In this study, direct marketing options that were widely used in NWFP were discussed with examples. The benefits and risks of each direct marketing option for NWFP were demonstrated. In addition, some suggestions have been made in terms of giving direction to direct marketing initiatives in Turkey. The difficulty of inventory of these products due to the large size of the forests collected from large forest areas, the lack of communication with collectors, intermediaries and other marketing channel members, irregular use of products, lack of inspection and inadequacy of education were some of the important constraints for the direct marketing of NWFP.

Keywords

• odun dışı orman ürünleri (odoü)
• doğrudan pazarlama
• pazarlama
• stratejiler
• orman
• non-wood forest products (nwfp)
• direct marketing
• marketing
• strategies
• forest