Investment strategies of Ukrainian enterprises in international business

Abstract

The article examines approaches to the formation and implementation of investment strategies of domestic enterprises in international business during the period of full-scale invasion and in the post-war period. The main problems faced by Ukrainian enterprises when entering foreign markets and factors affecting the level of attractiveness of the investment environment in Ukraine are outlined. The importance of an international investment strategy for an enterprise is substantiated, which should be developed taking into account the goals the enterprise has set for itself. Also, it should be a part of the general strategy, agreed with other strategies of the enterprise, which will help to improve the results of business activities and increase profits. Taking into account the instability of the economic situation and the risks that have arisen against the background of hostilities, the urgency of attracting international investments has reached a new stage, because it is necessary to take care of security guarantees and insurance for international business. It is emphasized that in the post-war period, the opportunities for international investment will expand significantly and the approaches to the development and implementation of the investment strategy will change, which will make it possible to switch to an innovative type of economic development.

Keywords

• innovative development
• post-war period
• investment strategies
• investments