Estudos visuais e estilo de televisão: porque não existem meios puramente visuais

Abstract

This paper presents an analysis proposal for televisual products that works in non-dissociation of this medium’s formal and cultural dimensions. Such effort implies taking into account the complexity of television, its recognized cultural value and specificity of its products. Therefore, we adopt the theoretical and methodological central notion of visuality such as presented by the visual studies perspective.

Keywords

• análisis televisual
• televisualidad
• visual studies