Portes: Revista mexicana de estudios sobre la Cuenca del Pacífico (Feb 2016)

Positioning the image of Mexico in the media of english-speaking nations of the Pacific rim: with focus on the USA, Canada and New Zealand

  • Andrii Ryzhkov,
  • Elida Leticia Rodríguez Domínguez,
  • Raymundo Ramos Delgado,
  • Selene Becerra Pérez

Journal volume & issue
Vol. 9, no. 18
pp. 51 – 76

Abstract

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This paper examines the overall image of Mexico promoted through its foreign policy (Nation Branding strategies) and reflected in the Us, Canadian, and New Zealand press, with a focus on two major newspapers in each country. To do this, this article employs both quantitative and qualitative analysis. It offers a 6-month long diagnosis of news (1st November, 2014 ~ 30th April, 2015), which will disclose the agenda of objects and attributes regarding Mexico.

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