The Effect of Network Behavior on Job Satisfaction and Organizational Commitment

Abstract

Sales persons and their performance in each industry and area is one of the main factors affecting the success of organizations. Network behavior as a new concept in personal and organizational behavior literature, is under researchers’ consideration. In this research the researcher was going to gather proper content about networking behavior; also in this research been tried to survey the relation between networking behavior, job satisfaction and organizational commitment. The data gathering tool was standard questionnaire; to analyze the gathered data, Kolmogorov-Smirnov test, Pearson correlation coefficient, confirmatory factor analysis and structural equation modeling were used and the SPSS and LISREL software were the analyzing software. The results indicate a significant relationship between a variety of networking behavior (Internal Networking Behavior, Professional Networking Behavior, customer Networking Behavior) and different types of organizational commitment (Normative Commitment, Affective Commitment, Continual Commitment). The findings also show that sales person's job satisfaction as a mediator has decisive role in the relationship between types of networking behavior and types of organizational commitment

Keywords

• networking behavior
• organizational commitment
• job satisfaction
• behavioral strategies
• parisian insurance firm