Innovative Model and International Market Exploitation of Fabric Export Trade

Abstract

This study analyzes the innovation models adopted by fabric export enterprises, exploring their role in international market expansion, competitiveness enhancement, brand recognition, and supply chain efficiency. Through empirical analysis, it provides theoretical support and practical guidance for fabric exporters. A multi-method research design is applied, including case studies, questionnaire surveys, data analysis, and literature review. First, representative enterprises were selected for case studies to examine the impact of cross-border e-commerce platforms, digital supply chains, and green supply chains. Second, a questionnaire survey of 100 fabric exporters was conducted to assess the adoption and effectiveness of these models in international market expansion. Lastly, quantitative analysis was used to identify trade trends, and existing research findings were summarized. The results show that innovation models significantly enhance market expansion and competitiveness. Cross-border e-commerce enables SMEs to enter international markets quickly and achieve precise marketing; digital supply chain management improves flexibility, and efficiency, and reduces costs; while green supply chains help companies succeed in markets with higher environmental standards. These innovations not only increase market share but also enhance brand influence. However, challenges remain in terms of capital, technology, and cross-cultural communication. Future research should expand the sample scope, explore regional and enterprise-specific applications, and analyze underlying mechanisms. Overall, fabric exporters must continuously adapt to global market changes and refine innovation models to secure sustainable competitive advantages in the international market.

Keywords

• fabric export
• innovative model
• international market