Instagrammable Destinations as “Whatever” Destinations

Abstract

To be Instagrammable is to be caught in a loop of seeing and being seen – a loop that stretches across screens and through bodies, binding places like Telašćica Nature Park in Croatia to the affective economies of visibility. Drawing on Jodi Dean’s concept of communicative capitalism, this paper explores how the Instagrammable aesthetic transforms destinations into “whatever destinations” – sites flattened into consumable backdrops for the “authentic” experiences of a subject entrapped within the visual field.

Keywords

• Instagrammable
• Instagram hot spots
• subjectivity
• Telašćica
• communicative capitalism