Satisfaction of women entrepreneurs: determining factors

Abstract

The aim of this paper is to make a satisfaction model of women entrepreneurs assuming that the level of satisfaction will make their companies more successful. We carried out a survey of women entrepreneurs and analyzed the satisfaction level using a structural equation model. Results showed that, in general, women entrepreneurs are quite satisfied with their job. Furthermore, these results led us to conclude that to achieve greater success, women entrepreneurs should build a business in which they are trained, in a sector where they have expertise and where they find good business opportunities, a market niche with competitive advantages.

Keywords

• mujeres empresarias
• éxito empresarial
• satisfacción
• discriminación por género