Data Mining Approach Improving Decision-Making Competency along the Business Digital Transformation Journey: A Case Study – Home Appliances after Sales Service

Abstract

Data mining, as an essential part of artificial intelligence, is a powerful digital technology, which makes businesses predict future trends and alleviate the process of decision-making and enhancing customer experience along their digital transformation journey. This research provides a practical implication – a case study - to provide guidance on analyzing information and predicting repairs in home appliances after sales services business.

Keywords

• data mining
• classification
• digital transformation
• home appliances after sales services
• decision-making