Analyzing Strategic Position of Universities and Nonprofit Institutes in Iran: Using a Strategic Analysis Comprehensive Approach

Abstract

The purpose of this paper is to investigate the challengesand problems of nonprofit institutes and universities. The researchmethod is a survey in which non-profit institutes’ strategy wasdetermined based on SWOT analysis. The research populationincluded all faculty members and administrators of non-profitinstitutes, 108 of which were selected based on clustering and simplerandom sampling method. To collect the data, two researchers-madequestionnaires were used. The content validity was confirmed viaexperts’ point of view and its reliability was confirmed usingCranach’s alpha test (α=0.86). The data analyzed in two levels:descriptive statistics such as determining the factors and indexes, andfrequency; and inferential statistics such as nonparametric Binomialtest and SWOT used in order to access the internal and externalfactors. The results show that opportunity is more than threat, andstrength is more than weakness, so non-profit institutes anduniversities on SWOT axis are located in aggressive strategy.

Keywords

• Higher Education Challenges
• Nonprofit Institutes and Universities
• SWOT Analysis