Bìznes Inform (Jun 2018)
The Important Factors of Quality Improvement of Students’ Training, Marketing of Educational Services, and Image of Institutions of Higher Education of Ukraine
Abstract
The research is aimed at a comparative analysis of the criteria published in 2017 in terms of three ratings of institutions of higher education (IHE) of Ukraine and developing of theoretic-methodical approaches to the detection at macro-, meso- and micro-levels of important factors of quality improvement of students’ training, marketing of educational services, and image of IHE. It is substantiated that corruption should be countered on macro- and meso-levels in every institution of higher education. The publication contains an analysis of the resolution of the Cabinet of Ministers of Ukraine No. 347 of May 10, 2018, which approved the changes, favorable for IHE, but there is no clear order of their implementation. It is substantiated, that for the large-scale improvement of quality of of students’ training together with marketing of educational services it is necessary to considerably increase quality of economic system of the country along with the State regulation of the economy. The author’s own conception of social responsibility of enterprises of all kinds of activity and forms of ownership (including IHE), as well as their marketing, has been improved.
