A változó szociokulturális környezet tükröződése a nyelvi tájképben, Hódmezővásárhely példáján. [Reflections of the changing socio-cultural environment on the linguistic landscape in a Hungarian town named Hódmezővásárhely]

Abstract

In Hungary, practices of naming shops and services, as these names typically reflect the social characteristics of a historical era, have changed from time to time in the 20th–21st centuries. This paper presents the name-giving practices concerning shops in Hódmezvásárhely in three different periods: from the beginning of the 20th century to the Second World War (1900–1944), in the socialist era (1945–1989) and in the present day, at the beginning of the 21st century. The characteristics of the name-giving practices are explored with the help of visual and written documentation. Data clarify what trends have dominated in naming shops and services in each period, how namegiving practices have changed and to what extent earlier practices have survived until now. This research gives special attention to the appearance of words of foreign (especially English) origin in names – a characteristic present-day feature hardly observable before the change of the political regime in Hungary.

Keywords

• névtan
• onomastics
• intézménynév
• institution
• üzletnevek
• shop names