DEVELOPMENT OF TOURISM IN BORDER AREAS BASED ON THE CLUSTER APPROACH (ON THE EXAMPLE OF THE SMOLENSK REGION)

Abstract

The cluster approach is the most comprehensive, which makes it possible to consider the development of tourism in the interaction and interference of various factors. The Smolensk border region is characterized by the emergence of a business system of small and medium-sized enterprises, forming a tourist product. The main tasks for the effective functioning and further development of the local tourist cluster is to improve the quality and competitiveness of the tourist product, as well as the level of hospitality in serving tourists; to form a positive tourist image of the region and to promote its tourist brands through promotional materials; to produce conditions for the development of tourism infrastructure; and to attract investment in the field of tourism.