Prologue for the virtual special issue on social circular consumption- Exploring the role of the bottom of pyramid

• Sonali Bhattacharya,
• Raji Ajwani-Ramchandani,
• Shishir Kumar Jha,
• Charbel Jose Chiappetta Jabbour,
• V.G. Venkatesh

Affiliations

Sonali Bhattacharya

Corresponding author.; Symbiosis Centre for Management and Human Resource Development, Symbiosis International University, Pune, India

Raji Ajwani-Ramchandani

Ashank Desai Centre for Policy Studies, Indian Institute of Technology - Bombay, Powai, Maharashtra, India

Shishir Kumar Jha

Ashank Desai Centre for Policy Studies, Indian Institute of Technology - Bombay, Powai, Maharashtra, India

Charbel Jose Chiappetta Jabbour

Department of Information Systems, Supply Chain Management & Decision Support Department, Neoma Business School, France

V.G. Venkatesh

EM Normandie Business School, France