MANAGEMENT OF INNOVATIVE ACTIVITY OF THE MODERN ENTERPRISE IN THE CONDITIONS OF INTRODUCTION OF THE INTELLECTUAL CAPITAL

Abstract

The questions of the eective movement of the intellectual capital at the enterprise in the conditions of introduction of innovations are considered. It is shown that development of mechanisms and channels of investment of the intellectual capital should be based on the concept allowing you to explore all the components of the innovation management process at various levels and increase the eciency of the enterprise’s intellectual activity. Increases in eciency of innovative activity of the enterprise on the basis of the complex analysis of use of innovative potential and intellectual resources are shown.

Keywords

• intellectual capital
• innovative activity
• innovative potential
• investment resource
• economic eciency