MPACT OF STATE POLICY ON FORMING THE COMPETITIVENESS OF RETAIL TRADE IN RUSSIA

Abstract

Objective: to estimate the efficiency of the state regulation of retail trade and its influence on the formation of competitive advantage in retailing. Method: logical-mathematical. Results: the article considers the methods of retail trade regulation. The factors constraining the business activity of retail chains are analyzed, the factors constraining the business activity of retail networks are revealed. The activities are proposed that would contribute to improving the competitiveness of domestic trade of Russia. Scientific novelty: econometric model has been built that includes 8 factors. Within the model, the influence of the studied factors on retail chains turnover is defined. Practical value: the possibility to apply the obtained results to increase the efficiency of retail trade enterprises and, consequently, their competitiveness.

Keywords

• retail trade
• infrastructure
• range of goods
• economic methods
• economic-mathematical methods
• normative-legal base
• state regulation of economy
• regions of russia
• investment projects
• world trade organization