NARCISSISM AND THE NEW FREE MARKET SEGMENT. ABOUT THE NEW NARRATIVE IDENTITIES

Annals of the University of Craiova for Journalism, Communication and Management. 2018;4(1):122-128

 

Journal Homepage

Journal Title: Annals of the University of Craiova for Journalism, Communication and Management

ISSN: 2501-3513 (Print)

Publisher: Editura Sitech

Society/Institution: University of Craiova

LCC Subject Category: Language and Literature: Literature (General): Journalism. The periodical press, etc.

Country of publisher: Romania

Language of fulltext: English

Full-text formats available: PDF

 

AUTHORS

Xenia NEGREA (University of Craiova)
Dan Valeriu VOINEA (University of Craiova)

EDITORIAL INFORMATION

Double blind peer review

Editorial Board

Instructions for authors

Time From Submission to Publication: 8 weeks

 

Abstract | Full Text

In this article we propose new themes of marketing and communication, themes created by the transformations in the media market. Thus, the new digital world implies not only new types of channels, but new types of expression. Changes as intense and deep can be identified at the level of the recipient of the communication efforts. We propose, through this study, a new type of active, involved recipient that no longer seeks to respond to social patterns but seeks to assert his individuality, identity. The old mental map is now a mirror of the deep self, which is not necessarily social.