Miejsce produktów turystycznych Szczecina w ofertach wybranych biur podróży

Abstract

The primary objective of this study is the question of the place of Szczecin’s tourist products in the offer of selected travel agencies. The article presents the analysis of the offer of selected agencies in an attempt to answer the following questions: – service of which travel agencies would tourists choosing Szczecin as a tourist destination use? – are tourist products of Szczecin sufficiently present in the offer of travel agencies? – whether the offer of selected travel agencies include the tourist products awarded by the Polish Tourist Organization in the contest: “Best Tourist Product”. The analysis was carried out in October 2016. The following criteria were assumed in order to select relevant travel agencies for this analysis: 1) travel agencies located in Szczecin; 2) travel agencies located in Warszawa, Wrocław and Gdańsk, Poznań and Kraków (cities where major tour operators are present); 3) travel agencies located in Germany and Scandinavia, who’s offer includes visits to Poland.

Keywords

• market
• package
• tourist product
• offer
• travel agencies