Unexpected benefits of and lessons learned from shifting to virtual focus group discussions in the BEECON trial

Abstract

Abstract Objective The COVID-19 pandemic has forced many human subjects research to halt in-person activities and pivot to virtual engagement, including Focus Groups (FGs). We highlight learnings from our experience of hosting virtual FGs from our BEhavioral EConomics for Oral health iNnovation (BEECON) study focusing on oral hygiene behaviors among low-income, predominantly Hispanic families, including practical tips and potential pitfalls to avoid for researchers considering virtual engagement. Results There can be particular benefits to holding virtual sessions among minority parents of young children—to provide flexibility, comfort, and reduced logistical barriers for participation—while still facilitating friendly conversation with minimal distractions. However, extensive preparation is needed to ensure smooth execution and minimal distractions.

Keywords

• Qualitative data
• Oral health
• Focus groups
• Virtual data collection