The Importance of Promoting a Rural Touristic Destination: The Case of Racoş Village

Abstract

Rural tourism is one of the most promising tourism sectors for Romania's on medium and longtermdevelopment. Within this type of tourism, tourists enjoy relaxation and enjoy the simple life,with natural food, time spent together with family, excursions and interesting activities. Racoşvillage has a high touristic potential, but the degree of its valorization does not amount to its truevalue, requiring better promotion. In this paper, using a marketing research, it was highlightedhow Racoş village is seen by the tourists and how they perceive the promoting activity of this areaand the other Romanian rural areas in general.

Keywords

• rural tourism
• promotion
• touristic destination
• marketing research