Pôles transmédia, actions d’intermédiation et construction de liens au sein de l’industrie du multimédia des aires métropolitaines de Lille, Lyon et Marseille

Abstract

In the Lille, Lyon and Marseille metropolitan areas, the multimedia industry isn’t really structured. Collaborations between firms are nonexistant. To improve this problematic situation, three crossmedia professional associations have been created in the end of the 2000s: Imaginove in Lyon, the Nord-Pas de Calais Images Cluster in Lille and the Regional Image, Multimedia and Internet Cluster (PRIMI) in Marseille. These associations that aim at launching a cluster dynamic, have developed several actions for animation and mediation: employment/training websites, international development missions, calls for collaborative projects. The first results show emergent collaborations between firms, schools, research centres and public authorities, primarily at the local and regional level. In the Lille, Lyon and Marseille metropolitan areas, multimedia clusters can thus be considered emergent.

Keywords

• multimedia industry
• mediation
• collective governance
• innovative cluster
• collective learning