Partaking in the editorial process of an academic journal is both a challenging and rewarding experience. It takes a village of dedicated individuals with a vested interest in the dissemination and sharing of high-quality research outputs. As members of the editorial team of an open access data journal, we reflect on the emergence of data-driven open research, a new journal genre (data paper), and a new journal type (data journal) in the Arts, Humanities, and Social Sciences (AHSS). Access to data—the currency of empirical research—is valuable to the research community, crucial to scientific integrity, and leads to cumulative advancements in knowledge. It therefore requires significant investment and appropriate venues for dissemination. We illustrate the necessity of raising awareness about data-driven open research and best practices in data-driven publishing. We discuss how it involves building a community of authors and readers, establishing a company of editors, reviewers, and support staff, and passing on the practice, which has been challenging the status quo in research and publishing. Potential future directions are considered, including data peer review and reward, recognition, and funding structures for data sharing.