The value of transport services and positioning of shipping companies

Abstract

The main goal is to preserve the sustainability of marine transport enterprises in the transport market according to the criteria of entrepreneurial and non-systemic efficiency. The essential conditions of activation of functioning and development of the national marine transport complex are reviewed. In conditions of a rigid competition in the global market of maritime transport of goods the parameters of the status of sea country become the principle in the management’s system of development’s efficiency. In conditions of relatively high density of merchant shipping it is necessary to develop methodology that reflects conditions and objectives of the strategic positioning of shipping companies, for the effective development of the national merchant marine fleet. The principles of the effective development of the global merchant shipping are taken into account during selection of targets of the program of development of Ukraine as a maritime state.

Keywords

• shipping company
• transportation
• value
• positioning
• the freight market
• services
• resource