Innovative Marketing (Oct 2010)

Analyzing the relationship between dependent and independent variables in marketing: a comparison of multiple regression with path analysis

Debi P. Mishra,
Junhong Min

Affiliations

Debi P. Mishra: Ph.D., Associate Professor of Marketing School of Management Binghamton University, State University of New York
Junhong Min

Journal volume & issue: Vol. 6, no. 3

Abstract

No abstracts available.

Published in Innovative Marketing

ISSN: 1814-2427 (Print); 1816-6326 (Online)
Publisher: LLC "CPC "Business Perspectives"
Country of publisher: Ukraine
LCC subjects: Social Sciences: Commerce: Business: Marketing. Distribution of products
Website: https://businessperspectives.org/journals/innovative-marketing?category_id=30

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