Digital Transformation as a Factor in Changing the Conditions of the Functioning of Entrepreneurship

Abstract

The article is aimed at identifying the place and role of digital transformation as a factor and result of changes in the conditions for entrepreneurship activities. The development of the national regulatory framework for regulating the processes of digital transformation of the country’s economy in general and entrepreneurship in particular is considered. It is found that, in general, such a system is multilevel, based on international and national documents, and, despite the obvious imperfections, can be actively applied. The intensification of digital transformations of Ukrainian society and economy began in the last decade with the support of the national executive and legislative authorities, foreign governmental and non-governmental institutions. The role of the Ministry of Digital Transformation and other structures as an initiator, customer, performer and coordinator in the implementation of various projects to create new opportunities for the population and business is characterized. Given the spread of digital platforms as a tool for digital transformation of the economy, platforms to support Ukrainian business are considered. It is determined that the digital transformation of the economy is supported by the population (non-governmental and non-profit organizations, territorial communities) and is implemented by various means, including crowd technologies. Studying the dynamics of preferences of users of the Ukrainian segment of the Internet allows us to talk about both their qualitative changes and the lack of a nationwide platform that would implement all possible models of interaction between business, households and government. The most famous and successful projects of digital transformation of Ukrainian entrepreneurship in various spheres and segments of economic activity are systematized. The features of implemented projects and their problematic aspects are determined. The conclusions verifying the thesis that digital transformation is both a factor in changing the conditions for functioning of entrepreneurship and the result of changes, first of all, in the external environment, are formulated.

Keywords

• entrepreneurship
• external environment
• digital transformation
• digital platforms
• crowd technologies.