Marketing Improvement of Chinese Original Picture Books From Dissatisfaction Evaluation - Text Mining Based on LDA Model

Abstract

Chinese original picture books play an important role in inheriting traditional culture and forming cultural identity, which is very important for children. We analyzes the dissatisfaction evaluation of Chinese original picture books by using the topic model of Latent Dirichlet Allocation (LDA). It is found that the dissatisfaction of consumers mainly focuses on smell, AR function, preaching, quality, picture, content, painting style and so on. In the future, we should take quality as the bottom line, focus on the content creation, and carry out integrated marketing through social media.