Reporting on cyclist crashes in Australian newspapers

Abstract

Abstract Objective: To assess information on cyclist crashes reported in Australian newspapers. Methods: The Factiva news archive was searched for articles on cyclist crashes published in major Australian newspapers between 2010 and 2013. Information on the circumstances of cyclist crashes were extracted and coded. Results: A total of 160 cyclist crashes were covered by 198 newspaper articles, with 44% of crashes resulting in cyclist fatalities. Crashes reported by more than one newspaper were more likely to involve public figures or protracted court cases. Individual characteristics of cyclists as well as the location of the crash were reported for more than 80% of crashes. The road user at fault was reported for more than half of crashes. In contrast, information on helmet use, alcohol and cycling lanes was mentioned for only about 10% of crashes. Fewer than one in five articles mentioned prevention strategies including education campaigns, legislative and infrastructure changes. Conclusion: Australian newspapers tend to focus on the most dramatic and more ‘newsworthy’ aspects of cyclist crashes. Cycling advocates need to work with journalists to improve the quality of this coverage. Implications: Better communication between cycling advocates and journalists is likely to have a positive impact on the safety and the uptake of cycling in the community.

Keywords

• cycling
• road safety
• media
• injury prevention