Innovative Marketing (Mar 2015)

The role of social ties in word-of-mouth effectiveness: a segmentation approach

Anne Martensen,
Lars Grønholdt

Affiliations

Anne Martensen
Lars Grønholdt

Journal volume & issue: Vol. 11, no. 1
pp. 7 – 16

Abstract

No abstracts available.

Published in Innovative Marketing

ISSN: 1814-2427 (Print); 1816-6326 (Online)
Publisher: LLC "CPC "Business Perspectives"
Country of publisher: Ukraine
LCC subjects: Social Sciences: Commerce: Business: Marketing. Distribution of products
Website: https://businessperspectives.org/journals/innovative-marketing?category_id=30

About the journal