A Comprehensive Decision-Making Approach for Strategic Product Module Planning in Mass Customization

Abstract

This paper explores the integrated optimization of complex coupled industrial manufacturing systems and production strategies based on user customization needs. Two optimization metrics are considered: one is whether the production process of engineering manufacturing is simplified, and the other is whether it is based on the customization requirements of the customer. These two metrics are interrelated, and cases may even be conflicting. Considering the interdependence between engineering manufacturing and user requirements, this paper develops an integrated customized modular engineering manufacturing process to minimize production and maintenance costs and improve efficiency while meeting user customization requirements. This paper takes expert evaluation as an important decision indicator and optimizes the production process strategy on this basis. Finally, a case study is given to illustrate the applicability of the proposed process model.

Keywords

• mass customization
• modular design
• quality function deployment (QFD)
• design structure matrix (DSM)
• decision making