Empirical evaluation of rural farmers′ preparedness and intention to use a dairy application for collaboration with A higher education institution in Uganda

Abstract

The current study evaluates rural farmers' preparedness and intentions to use a dairy application through a broadened Technology Acceptance Model. Data was gathered from 466 respondents from the Rwenzori region of Uganda by way of a survey. The aspiration Intention to use the application was assessed with nine constructs. A Partial Least Squares-structural equation modeling analysis technique was applied to test the research model using Smart PLS (v3.3.3) software. The analysis results provide strong support for the anticipated relationships in the research model. In particular, awareness and normative influence showed a positive effect on rural farmers' preparedness to collaborate through the application. Additionally, readiness, self-efficacy, perceived ease of use, perceived usefulness, hedonic and utilitarian attitudes have statistically positive effects on rural farmers' intentions to use the application. This study complements the literature by highlighting factors influencing people's intentions to use applications. Finally, analytical results yielded valuable theoretical and practical implications for higher education institutions, agencies, and policymakers interested in using emerging technologies for collaboration and development. Such implications lead to policy initiatives that promote the adoption and use of technological tools. Forthcoming research should explore the actual utilisation of the application rather than readiness and intention.

Keywords

• Rural farmers
• Dairy application
• Uganda
• Usage intention
• Higher education institution
• Collaboration