Analytical Review of Tools Used in Investment Decision in Agriculture

Abstract

In the last decades the analytical review of the decision-making process became a mixture of risk management and human behavior understanding. Mental capabilities, factor complexity and time constraints have created a state of “bounded rationality”, turning ideas into opportunities, which are described here as the sum of favorable circumstances that come before an investment decision. Risk research springs from the desire to achieve a better outcome. The main goal of this is to run a detailed analysis on the path and process of decision making in the agricultural field. Knowing what tool to use and their applicability can change a failure to a success. Taking into account the market conditions in Romania, as well as the social and demographic changes, the present paper analyzes 3 main tools that ensure the smooth operation of the process - from idea to profit.

Keywords

• business
• analysis
• swot
• bcg
• scenarios