Meanings and representations in geek utilitarian products

Abstract

This paper presents a research on the semantic and semiotic qualities of geek products. The qualitative analysis includes the investigation of products on the semantic dimension – emphasizing the utilitarian function – and on the semiotic dimension – emphasizing the symbolic function. This work brings the definition of the two dimensions and the analysis of two products of the Star Wars franchise. Results indicate that the method can favor the understanding on the meaningful interaction of users with the products.

Keywords

• Semiótica
• Semântica
• Produtos geek
• Design de produto