Public management of urban hospitality: a case study of Agua Branca Park, São Paulo city

Abstract

This article is a qualitative study about the public management of Água Branca Park in São Paulo city and its impacts on the hospitality of this area. The research began in 2005 in master's degree in Hospitality at Anhembi Morumbi University and was pursuing independent until 2008. It is examined the three major dimensions of management: administrative and institutional, socio-political and economic-financial. It was possible to see how aspects related to human resources training, political projects of greater magnitude, physical resources, planning systematic and relationships with the various social actors ultimately result in the hospitality that the park offers to its visitors. Água Branca Park is having a good performance in that sense, since the various components of public management appear to be moving towards the park to be an area full of leisure, which includes the 3 D's of Dumazedier (1980): rest, fun and development, minimizing the pressures that affect Sao Paulo metropolis.

Keywords

• Gestão pública. Hospitalidade Urbana. Parques Urbanos. Lazer e sociedade.