THE ATTRACTIVENESS OF TERRITORIES IN THE DIGITAL ERA: CASE OF THE CITY OF MARRAKECH

Abstract

Convinced of the importance of relevant communication through the web, the city of Marrakech under the direction of its regional tourism council, embarked on the path of territorial marketing on the internet via its website, Facebook page, application mobile and more. This work examines the contribution of digital technology in improving the attractiveness of territories based on number data from two studies, the first is qualitative with the Deputy Director of the Regional Council of Tourism of Marrakech and the second is quantitative nearby 350 tourists having visited the city of Marrakech duringthe period August 2016-August 2017.

Keywords

• territorial marketing
• territory
• attractiveness
• digital