LA LITERATURA A TRAVÉS DE LA PUBLICIDAD: UN INSTRUMENTO DE MEDIACIÓN CULTURAL EN EL AULA DE LENGUA EXTRANJERA

Abstract

In this article, we reflect on the possibilities that literature and publicity offer to the foreign language teacher as a cultural mediator. We aim at a double objective: on the one hand, from a critical view, we will try to point out some of the interpretations of literary texts that are made in publicity, mainly through different processes of intertextualisation; on the other hand, from the perspective of the didactics of foreign languages, we will look into the literary and cultural references that appear in publicity on TV and will propose a didactic model which will be developed with two different commercials.