Online Media and Global Communication (Mar 2024)

“Tears have never won anyone freedom:” a multimodal discourse analysis of Ukraine’s use of memes in a propaganda war of global scale

  • Poepsel Mark A.,
  • Malo Andrew,
  • Obuekwe Chinedu,
  • Wilhelm Mikayla,
  • Perea Góngora Valquiria,
  • Daiber David

DOI
https://doi.org/10.1515/omgc-2023-0050
Journal volume & issue
Vol. 3, no. 1
pp. 55 – 81

Abstract

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This paper analyzes memes posted by @Ukraine to X, formerly known as Twitter, from the account’s inception in 2016 through September 2023 to examine the function and utility of memes as tools of propaganda in global conflict.

Keywords