Análisis de las estrategias de encuadre discursivo en la cobertura electoral sobre Vox en los titulares de la prensa española

Abstract

This research study is based on the analysis of a corpus of 413 news headlines of eight Spanish newspapers during the election coverage of Vox in the Spanish general elections held in April of 2019. By following the model developed by Gallardo Paúls (2014; 2021 in press), which examines pragmatic categories according to their textual, interactive and enunciative levels, we have identified discursive framing strategies that cognitively guide the headlines of all the newspapers in our corpus. Even though representative illocution was the most frequently used strategy in the texts compiled, a detailed analysis reveals that some of the media (e.g. ABC, La Vanguardia, El País and El Diario) used a evident lexical strategy (for example, the use of metaphors, metonyms, nominalisations with ironic value, etc.), which was able to elicit pre-activations contrary to this political party.

Keywords

• framing
• discursive strategies
• political journalism
• spanish press
• headlines