Sports Management. From Institutionalism to Research

Abstract

Throughout the entire period of the 20th century, management has developed both as a concept and as a general spread in all fields of activity. In the present, regardless of the area of activity, we cannot speak about forecasting, development and institutional research without including the science of management. It penetrated also sports in all its forms of manifestation. In the literature, sports management implies, in addition to many other areas, also the concept of institutional theory. This theory is an integral part of both organizational and management theory. Institutional theory and institutionalism are focused mainly on research related to internal institutional changes, activities within organizations, but also related to the way in which institutions are managed. Research in sports field adds value to institutional theory, offering explanations to certain issues in the area and interesting approaches regarding the link between institutionalism and research.

Keywords

• sports management
• institutionalism
• institutional theory