Strategies for Effective Marketing in Artistic Education: A Case Study for Promoting a Faculty of Arts

Abstract

This article presents a case study on how to configure a promotional campaign that would benefit the Faculty of Arts at Dunărea de Jos University of Galați. The study explores the integration of market economy principles and organizational strategies into the parameters of artistic education. It emphasizes the importance of considering students both as clients and as inputs/outputs of the didactical approach. The article proposes six pillars for an effective marketing discourse in academic institutions: the connection between artistic education and the art market, the establishment of a commercial art gallery, the creation of an exhibition laboratory, the identification and marketing of student success stories, the development of an institutional brand, and the adaptation of content and student-centered approaches. The study also discusses the need for in-person interactions and the utilization of online platforms to enhance visibility and engagement. Furthermore, it highlights the significance of understanding students` interests and involving pre-university teachers in the promotional process. The article concludes by emphasizing the importance of an efficient marketing strategy to attract potential candidates and foster institutional growth in artistic education.

Keywords

• artistic education
• marketing strategy
• student engagement
• institutional growth