THE MAIN FEATURES OF INNOVATION IMPLEMENTATION IN THE CREATIVE INDUSTRIES MARKET

Abstract

The article is devoted to actual issues of the peculiarities of the implementation of innovations in the market of creative industries. The concept of the market of creative industries, as well as innovations, is considered. The importance of innovations for the development of the economy, as well as the sources of their financing, are considered. A comparative analysis of the implementation of innovations in the market of creative industries and in other industries was carried out. The features of innovation implementation at «The Walt Disney Company» were analyzed.

Keywords

• innovation
• creative industries
• global market
• transnational corporations
• creative industries market