Coastal Tourism Management Model toward Developing Independent Tourist Village in Central Lombok District, Indonesia

Abstract

Village development aims to improve the welfare of villagers and the quality of human life. The purpose of this study was to formulate a coastal tourism management model toward developing independent tourist villages. This study employed a quantitative approach by using survey methods. The data analysis was performed using structural equation modeling (SEM). There were four variables namely: the potential of mangrove ecosystem, the perception of the coastal community, the coastal tourism facilities, and the coastal ecotourism. The results indicated that there were two variables which had a significant effect on the management of coastal tourist villages, namely the perception of coastal community and coastal ecotourism. Furthermore, the management of a coastal tourist village had a significant effect on the development of independent coastal tourist villages, and the management of coastal tourist villages was a strong mediator to develop an independent coastal tourist village.

Keywords

• mandalika
• tourist village
• independent tourist village
• ecotourism
• mangrove
• SEM