Choosing the Optimal Competitive Strategy of Enterprise in the Conditions of Interval Assessments of Performance Criteria

Abstract

The article is aimed at developing and testing the model of choosing the optimal strategic alternative to the enterprise’s competitive strategy, based on interval assessments of the performance criteria of the strategy. The mathematical basis of the proposed model consists of the interval analysis. Result of the study is a defined procedure for predicting and evaluating the results of implementation of the strategic alternative, which includes: formation of a set of partial criteria of effectiveness for the strategic alternative; determining the weight coefficients for partial and detailed performance criteria for the strategic alternative; normalization of partial criteria of performance for the strategic alternative; determining an integral indicator of the strategic alternative’s performance. The test of the proposed model is carried out in the process of forming and developing a competitive strategy for a bakery enterprise.

Keywords

• strategy of enterprise
• competitive strategy
• strategic alternatives
• choice of optimal strategy
• performance criteria of strategy
• interval analysis
• interval assessments